Behavioural Concern
Behavioural planning & Design strategies
At this stage, you are supposed to define human behaviour and anticipate the possible negative behavioural outcomes that may prevent people from taking action toward achieving more thriving conditions. Accordingly, define behavioural strategies to apply in your case. This part is a step forward in determining the design requirements, considering the entire system of relations built at stage n_2.
a. Target behaviours [desired or preferable behaviours]
The target behaviours are those that the user should assume - in a long or short-term period, for a specific objective. Which are the preferable behaviours your actant(s) should
adopt concerning the challenge you set?
b. Identify the barriers [possible obstacles]
Barriers are those factors that prevent us from behaving in one way or another. Personal barriers are founded on experience, social identity, knowledge, and others. But also the external one, which is imposed by the norms and laws of the outer world, such as institutions, civic, cultural, and religious norms, natural or artificial environments and entities, etc. Try to identify the possible behavioural barriers to overcome to reach the target behaviour(s) concerning the actant(s) and the context you previously identified.
c. Behavioural Change Strategies [design & tech properties]
Now, which are the best strategies to use to tackle the user’s behaviour? Human behaviour is guided by intrinsic motivation (inner) and extrinsic motivation (outer). Intrinsic motivation refers to enjoyable and exciting objectives that do not require any reward to be achieved. Differently, extrinsic motivation is driven by the reward, which arises from the community/society. Ask yourself: in which way can we design technological artefacts and services to tackle human behaviour?